Remember the days of local shops and small businesses being the primary market for commerce on a day to day basis?

I don’t.

What I do know is that any time I purchase a good or service from a business that is not a corporate conglomerate, the quality is superior. Whether it be a physical product made with better materials, customer service, or an actual service exchanged for cash, there is always an enormous difference.

But why is that? Why have large scale products and services with mediocre quality been the preferential choice of Americans for the past several decades?

Why have we allowed the massive corporations the privilege of earning our hard earned dollars for offerings that they have cut corners on to maximize profits?

That’s a lot of questions.

The short answer is attention,awareness, and cost. It is our duty to demand more from where we spend our dollars.

Actual Cost Savings

The largest misconception in purchasing goods and services is a thorough analysis of the lifetime cost of a product.

Too often, we buy based upon perceived upfront value, and not the lifetime value.

In the end, we have higher lifetime costs to satisfy our initial (and natural) impulse of getting the best deal. This by design. Large corporations wish to maximize profits by lowering the cost of production for goods and services while simultaneously ensuring that the goods last for a short period of time.

The result: you either pay for continuous maintenance or reluctantly return to them to purchase more goods or services.

It is easier that way, and we continue to prioritize this concept of initial perceived value, even though we have already experienced the result of this flawed manner of thinking.

In order to stop this cycle, we must first change how we think about the products and services that we buy (both in our personal life, and for our business).

Seek quality and lead an easier life

Demand more. We overlook obvious solutions under the mystical spell of initial cost and suffer in the end.

American small and medium sized businesses exist because of quality and craftsmanship, not to cut costs on the front end. However, the product and service offerings from such businesses will almost always save you money over the course of the product or service lifecycle.

Look at every purchase as an investment (or at least every large purchase). It would be silly to analyze the fast food I am about to eat for lunch as an investment.

But too often, we make blind purchases and investments into major products or services that ultimately cause more problems then they alleviate.

By seeking quality and researching available options, it is easier to make logical and not emotional buying decisions.We can make certain that we are investing (and spending) our money with purpose, insight, and forecast overall cost.

This is not an attack on all major corporations, as there are some very large companies that put emphasis on quality, and they should be commended for doing so.

However, there are too many perpetrators belonging to the same category to not highlight that they (corporate conglomorates) are the most frequent offenders.

The point of this is to highlight that we, as Americans, should demand more quality and care from our products and services.

What is JOMAC doing about this problem?

We build our service truck bodies and our cranes the old-fashioned way, by hand, in-house. The result, and what we guarantee, is a superior product.

No, it is not easier to build this way.

We only use aluminum to fabricate our service bodies, which in itself requires highly skilled welders (and higher costs to produce, both from a labor and material perspective).

Our fabrication and assembly process is a carefully calculated system that includes forming, welding, outfitting, and quality control.

JOMAC cranes are engineered and manufactured in-house, and built piece by piece. Attention to detail in this process is at a premium, with every step meticulously inspected.

The result is a product we can proudly stamp our name on.

This devotion to quality is what more consumers deserve. The corner-cutting, and half-assing that has become fairly standard in the consumer market must be confronted. It is predatory on the consumer, and it must be stopped.

If you would like to learn more about JOMAC’s line of service bodies or mobile hydraulic cranes, please click here to receive more information, pricing, and learn how we can provide you with a quality product  that will last you for years to come.