Custom paint detailing on a utility body does a whole lot more than make it look pretty.

I mean, looking good is a great reason to consider it.

What may go unnoticed is the inherent advertising ability that opting for a branded (custom color) paint job can provide.

A company branded paint job on your utility body with custom colors is worth its weight in gold in advertising value, brand recognition, and should be something every business owner, fleet manager, and contractor should consider.

Here’s why:

Color Increases Brand Recognition

Company colors on a truck body can increase brand recognition. Big time.

A study by the University of Loyola concluded that color can increase brand recognition by up to 80%. 

We are not talking small potatoes here.

By custom coloring your utility body, you are providing your business with a premium, moving advertisement for you brand. It’s a moving billboard so to speak.

Simple as it may sound, the value of branding your utility truck body is exponential.

Whether you are an electrician contractor or run a small fleet of mechanics trucks, having a brand and company advertisement moving from two points every day will provide a return.

A Differentiating Factor

Depending upon your service area your competition could range from a couple or a couple dozen (sometimes more).

With so much noise in the marketplace, you must stand out every opportunity you can.

Aside from providing a phenomenal service or product and premium customer service, branding is the third step to doing so.

With branded work trucks, the value, service, and quality that your business provides is associated with the individual worker and the brand behind it.

That’s pretty powerful in itself.

It is adding a bigger context to the work, services, or products you provide.

Every factor plays a role in the growth and reputation of your business. Each additional piece of the puzzle builds upon the other until your business is a leader, personality, and symbol tied into one.

Brand Association and Memory Recall

Establishing your brand as a leader of service and quality in your service area is crucial to business growth.

By adding custom, branded color to your utility bodies you are creating a memory chain in every individual that you service.

What do you think of when you see red and yellow?

I think the golden arches, but then again, my love for the Big Mac might be a little over-the-top.

Color branding is a powerful business tool, and for the amount of advertising and branding power it provides, it is well worth the minimal cost of doing so.

The color association of the quality and service you provide has a lasting effect on customers future needs as well…

Establish Brand Loyalty

Did you know that approximately 82% of adults in the US are loyal to product brands? 

Yes, branding is that essential to business growth and customer retention.

Customers that receive a quality, value-driven customer experience are likely to remain customers to your brand.

Therefore, you must have a brand.

If your business operates small, medium, or heavy-duty service trucks, you have a prime opportunity to promote your brand, and the ability to establish brand loyalty.

Big brown truck = UPS

The equation is simple.

Establish your brand through color and logo, deliver an amazing customer experience, and you will see your business grow in both reputation and profitability.

Customers that have a positive experience will no doubt recall your business, your brand, and be more likely to refer your services or products to others.

JOMAC offers completely custom truck beds and utility bodies, built 100% in the USA with military-grade aluminum. Click here to request a free quote on a custom build.